In Kyrgyzstan, there are 767,000 users of social networks (Infographics)

19.11.2012

According to data obtained from calculators targeting 4 most popular social networks (a tool for planning the marketing campaign) by the number of users in Kyrgyzstan, we obtained the following picture: Moy Mir – 320 000 users, Vkontakte – 207 344, Odnoklssniki – 142 770, Facebook – 97,400. Total 767,514 accounts from Kyrgyzstan.

Thus, among the Internet users in Kyrgyzstan are the most popular Russian social network mail.ru (Moi Mir), Odnoklassniki and Vkontakte. But the social network Facebook steadily increasing user base from Kyrgyzstan.

We also conducted an analysis of the following parameters:

  • comparison of the number of users for Central Asia (Kazakhstan, Uzbekistan, Tajikistan and Turkmenistan)
  • the number of men and women in Kyrgyzstan in these social networks
  • by sex and by age group.

Comparison of Central Asia.

With a large margin in the number of users in all the social networking, a leader is Kazakhstan. This indicator shows the level of the Internet development in the country, i. e., essentially the level of Internet penetration to the country. For the rest of the situation is as follows.

Kazakhstan

Uzbekistan

Kyrgyzstan

Tadjikistan

Turkmenistan

Moy Mir (mail.ru)

3,654,000

236,000

320,000

71,000

35,000

Vkontakte

2,678,216

410,191

207,344

142,254

77,994

Odnoklassniki

895,272

290,697

142,770

65,195

19,008

Facebook

617,280

151,500

97,400

40,760

8,900

Kyrgyzstan (population 5.3 million) by the number of users of social network Moy Mir ahead of Uzbekistan (population about 30 million). This is possible due to the high level of mobile penetration in Kyrgyzstan and use of Mail.ru Agent application among youth.

Comparison of social networks by gender from Kyrgyzstan

Total

Man

Women

No Gender

Moy Mir

320000

97,121

110,889

111,990

Odnoklassniki

142,770

53,079

89,369

322

Vkontakte

207,344

125,594

81,685

65

Facebook

97400

47,880

48,700

820

Comparison of social networking users by age groups from Kyrgyzstan

13-18

19-24

25-30

31-36

37-42

43-48

49 и >

Moy Mir

30,060

37,822

42,144

34,602

24,553

14,993

23,155

Odnoklassniki

14,719

20,940

31,219

25,392

17,367

11,180

20,931

Vkontakte

17,322

39,195

25,174

11,140

6,257

3,587

5,623

Facebook

15,380

33,840

22,240

11,480

6,040

3,380

5,220

Total

77,481

131,797

120,0777

82,614

54,217

33,140

54,929

The situation for 2 years

According to the number of users as of January 2011 the situation was as follows:

  • “Moy Mir” – 300 thousand accounts, that is, during this period there is a small increase in the number of users, only 20 thousand.
  • “Odnoklassniki” – 228,848 accounts, i. e., this social network demonstrates the opposite trend, and now it 142,770 users. It should be noted that the service Odnoklassniki  is a product of Mail.ru and was acquired by Mail.Ru Group in August 2010.
  • “Facebook” 34 480 users, currently 97,400. i. e, we have seen an increase in the popularity of the network almost 3 times during this period.

There is no data on the social network “Vkontakte” for previous periods.

Additional information on Kyrgyzstan

According to the service Mail.ru, a mailbox in the network has 578,000 users from Kyrgyzstan. The service “Dating” is used by 18,000 registered users from Kyrgyzstan.

Calculator targetina social network “Vkontakte” makes it possible to calculate the number of users by cites in Kyrgyzstan. Of the 207,344 registered users in Kyrgyzstan, 116,716 said to be residing in Bishkek, Osh – 21 319.

Conclusions

In our time, the most popular services on the Internet are social networks, and almost all the people who frequently use the Internet has an account in different social networks. Thus, the use of social networks to some extent reflects the statistics of Internet penetration to the country.

Members of Kyrgyzstan in these 4 social networks 767 thousand, but this figure does not reflect the actual number of users in the country for the following reasons:

  • this figure – is the total number of accounts in these social networks;
  • the actual number of Internet users in the country can be judged by the number of users of the most popular social networks
  • one and the same person can have one account in each of these social networks;
  • one person can have multiple accounts in one social network;
  • many users do not indicate on the form the accessory country as well as age and gender;
  • many users specify in the application form another country, but in fact are in Kyrgyzstan, or vice versa, indicating the country as Kyrgyzstan, not being in it.

Data for this study were obtained from the open and common tools of counting the number of users. This study was not intended to identify the actual number of users in the country.

Prepared by Erkin Mamasaliev

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