According to data obtained from calculators targeting 4 most popular social networks (a tool for planning the marketing campaign) by the number of users in Kyrgyzstan, we obtained the following picture: Moy Mir – 320 000 users, Vkontakte – 207 344, Odnoklssniki – 142 770, Facebook – 97,400. Total 767,514 accounts from Kyrgyzstan.
Thus, among the Internet users in Kyrgyzstan are the most popular Russian social network mail.ru (Moi Mir), Odnoklassniki and Vkontakte. But the social network Facebook steadily increasing user base from Kyrgyzstan.
We also conducted an analysis of the following parameters:
Comparison of Central Asia.
With a large margin in the number of users in all the social networking, a leader is Kazakhstan. This indicator shows the level of the Internet development in the country, i. e., essentially the level of Internet penetration to the country. For the rest of the situation is as follows.
Moy Mir (mail.ru)
Kyrgyzstan (population 5.3 million) by the number of users of social network Moy Mir ahead of Uzbekistan (population about 30 million). This is possible due to the high level of mobile penetration in Kyrgyzstan and use of Mail.ru Agent application among youth.
Comparison of social networks by gender from Kyrgyzstan
Comparison of social networking users by age groups from Kyrgyzstan
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The situation for 2 years
According to the number of users as of January 2011 the situation was as follows:
There is no data on the social network “Vkontakte” for previous periods.
Additional information on Kyrgyzstan
According to the service Mail.ru, a mailbox in the network has 578,000 users from Kyrgyzstan. The service “Dating” is used by 18,000 registered users from Kyrgyzstan.
Calculator targetina social network “Vkontakte” makes it possible to calculate the number of users by cites in Kyrgyzstan. Of the 207,344 registered users in Kyrgyzstan, 116,716 said to be residing in Bishkek, Osh – 21 319.
In our time, the most popular services on the Internet are social networks, and almost all the people who frequently use the Internet has an account in different social networks. Thus, the use of social networks to some extent reflects the statistics of Internet penetration to the country.
Members of Kyrgyzstan in these 4 social networks 767 thousand, but this figure does not reflect the actual number of users in the country for the following reasons:
Data for this study were obtained from the open and common tools of counting the number of users. This study was not intended to identify the actual number of users in the country.
Prepared by Erkin Mamasaliev
Taking into account the significance of telecommunication sector's development, consulting company Promotank in a colaboration with the Public Foundation Civil Initiative on Internet Policy (CIIP)
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Opinions of the expert community of the Kyrgyz Republic.
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