In Kyrgyzstan, there are 767,000 users of social networks (Infographics)

According to data obtained from calculators targeting 4 most popular social networks (a tool for planning the marketing campaign) by the number of users in Kyrgyzstan, we obtained the following picture: Moy Mir – 320 000 users, Vkontakte – 207 344, Odnoklssniki – 142 770, Facebook – 97,400. Total 767,514 accounts from Kyrgyzstan.

Thus, among the Internet users in Kyrgyzstan are the most popular Russian social network mail.ru (Moi Mir), Odnoklassniki and Vkontakte. But the social network Facebook steadily increasing user base from Kyrgyzstan.

We also conducted an analysis of the following parameters:

• comparison of the number of users for Central Asia (Kazakhstan, Uzbekistan, Tajikistan and Turkmenistan)
• the number of men and women in Kyrgyzstan in these social networks
• by sex and by age group.

Comparison of Central Asia.

With a large margin in the number of users in all the social networking, a leader is Kazakhstan. This indicator shows the level of the Internet development in the country, i. e., essentially the level of Internet penetration to the country. For the rest of the situation is as follows.

	Kazakhstan	Uzbekistan	Kyrgyzstan	Tadjikistan	Turkmenistan
Moy Mir (mail.ru)	3,654,000	236,000	320,000	71,000	35,000
Vkontakte	2,678,216	410,191	207,344	142,254	77,994
Odnoklassniki	895,272	290,697	142,770	65,195	19,008
Facebook	617,280	151,500	97,400	40,760	8,900

Kyrgyzstan (population 5.3 million) by the number of users of social network Moy Mir ahead of Uzbekistan (population about 30 million). This is possible due to the high level of mobile penetration in Kyrgyzstan and use of Mail.ru Agent application among youth.

Comparison of social networks by gender from Kyrgyzstan

	Total	Man	Women	No Gender
Moy Mir	320000	97,121	110,889	111,990
Odnoklassniki	142,770	53,079	89,369	322
Vkontakte	207,344	125,594	81,685	65
Facebook	97400	47,880	48,700	820

Comparison of social networking users by age groups from Kyrgyzstan

	13-18	19-24	25-30	31-36	37-42	43-48	49 и >
Moy Mir	30,060	37,822	42,144	34,602	24,553	14,993	23,155
Odnoklassniki	14,719	20,940	31,219	25,392	17,367	11,180	20,931
Vkontakte	17,322	39,195	25,174	11,140	6,257	3,587	5,623
Facebook	15,380	33,840	22,240	11,480	6,040	3,380	5,220
Total	77,481	131,797	120,0777	82,614	54,217	33,140	54,929

The situation for 2 years

According to the number of users as of January 2011 the situation was as follows:

• “Moy Mir” – 300 thousand accounts, that is, during this period there is a small increase in the number of users, only 20 thousand.
• “Odnoklassniki” – 228,848 accounts, i. e., this social network demonstrates the opposite trend, and now it 142,770 users. It should be noted that the service Odnoklassniki  is a product of Mail.ru and was acquired by Mail.Ru Group in August 2010.
• “Facebook” 34 480 users, currently 97,400. i. e, we have seen an increase in the popularity of the network almost 3 times during this period.

There is no data on the social network “Vkontakte” for previous periods.

Additional information on Kyrgyzstan

According to the service Mail.ru, a mailbox in the network has 578,000 users from Kyrgyzstan. The service “Dating” is used by 18,000 registered users from Kyrgyzstan.

Calculator targetina social network “Vkontakte” makes it possible to calculate the number of users by cites in Kyrgyzstan. Of the 207,344 registered users in Kyrgyzstan, 116,716 said to be residing in Bishkek, Osh – 21 319.

Conclusions

In our time, the most popular services on the Internet are social networks, and almost all the people who frequently use the Internet has an account in different social networks. Thus, the use of social networks to some extent reflects the statistics of Internet penetration to the country.

Members of Kyrgyzstan in these 4 social networks 767 thousand, but this figure does not reflect the actual number of users in the country for the following reasons:

• this figure – is the total number of accounts in these social networks;
• the actual number of Internet users in the country can be judged by the number of users of the most popular social networks
• one and the same person can have one account in each of these social networks;
• one person can have multiple accounts in one social network;
• many users do not indicate on the form the accessory country as well as age and gender;
• many users specify in the application form another country, but in fact are in Kyrgyzstan, or vice versa, indicating the country as Kyrgyzstan, not being in it.

Data for this study were obtained from the open and common tools of counting the number of users. This study was not intended to identify the actual number of users in the country.

Prepared by Erkin Mamasaliev